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Upcycled Label Umlaut Flips The Script On What We Think Of As French Fashion - ARTICLE FOR RIISE - Author: Divya Venkataraman

Don’t call Umlaut a ‘French Girl’ brand. It might be French, yes, but its edgy, sculptural pieces and graphic colours give it a hearty distance from the traditional red-lip-white-shirt conception of the national style ethos. “It would be weird if all the girls in Paris were wearing the same printed dress with little flowers in their little straw baskets,” laughs Eloïse Bombeau, one of Umlaut’s co-founders, ahead of the brand’s official launch on RIISE (its exclusive Australian stockist). “We wanted something a bit more real.”Reality met Bombeau’s dreams in a wonderful way: in 2020, along with her childhood friends Zelie Israel and Emma Panchot, Bombeau decided to take the leap into fashion design. Together, the trio, who went to fashion...

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LA RELÈVE - ARTICLE POUR TECHNIKART - Par Anna Prudhomme

UMLAUT : « MIXER CUIRS ET TISSUS FLUIDES…» Lancée en 2020 par trois copines, Eloïse Bombeau, Zélie Israel et Emma Panchot, Umlaut s’engage contre la surproduction. Robes ou bustiers, chacune des pièces est intemporelle et… éco-responsable. Les inspirations derrière vos collections capsules ?Umlaut : Notre processus créatif commence toujours par les matières qu’on trouve. Étant donné qu’on ne travaille qu’avec des matières recyclées – des fins de série de maisons de couture –, c’est ce qui définit le type de matières et la gamme de couleurs pour chaque capsule. Vos associations de matières préférées en ce moment ? On aime mixer les cuirs et tissus fluides, en particulier la soie. Dans la nouvelle collection, on retrouve des empiècements en cuir associés à des draps de laine...

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ARTICLE POUR LUMERA MAGAZINE "UMLAUT – THREE FRIENDS REVIVING LEFTOVER FABRICS" words by SARAH MARIE FRANKEN

THE PARISIAN FASHION BRAND UMLAUT – THAT’S ELOISE BOMBEAU, ZELIE ISRAEL AND EMMA PANCHOT. THE THREE OF THEM KNOW EACH OTHER SINCE CHILDHOOD AND DECIDED TWO YEARS AGO THAT THEY WANT TO CONTRIBUTE TO CHANGING THE FASHION INDUSTRY. HENCE THE NAME – UMLAUT. IT IS THE GERMAN PHONETIC SYMBOL THAT MODIFIES A VOWEL FROM AN A TO Ä OR A U TO Ü. LIKE THE UMLAUT ON LETTERS, THE GIRLS CHANGE THE SUPPLY CHAIN IN THE FASHION INDUSTRY. HOW? FIND OUT IN OUR INTERVIEW, ANDREW AND I VISITED THEM IN THEIR STUDIO IN THE 10TH ARRONDISSEMENT. THEIR OFFICE IS ON THE TOP FLOOR OF A SHARED WORKSPACE BUILDING FOR ARTISTS. VARIOUS CREATIVES BOOK STUDIOS HERE AND SUPPORT EACH OTHER WHERE...

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